Genetic recipe for a race of supermodels
In January Thiago Mann was a supermarket packer in Santo Augusto, a hick town in the rural south of Brazil. He's now an international model for Christian Dior. Gracie Winck, aged 15, used to till the land near by with her farm labourer father - until a year ago when he drove her by tractor to a modelling course. She's now one of Brazil' s bright hopes for the international catwalk. Tomorrow the man who discovered Mann, Winck and the world's number one model - Gisele Bündchen - begins a 20-date tour through the agricultural hinterlands of Rio Grande do Sul, Brazil's southernmost state, looking for new talent.
Dilson Stein expects to meet about 8,000 hopefuls from the area that is considered to have the highest concentration of beautiful people in Brazil. Rio Grande do Sul has 6 per cent of Brazil's population but between 40 to 50 per cent of its top models.
Stein - like Mann, Winck and Bündchen - displays the region's historical roots in his surname and Aryan features. Rio Grande do Sul is populated largely by descendants of the German, Polish and Italian immigrants who arrived at the turn of the 20th century. The races blended to form a physical type tailor-made for modelling.
'The mixture means you get these marvellous-looking women,' says Stein. 'They are tall with long bones, which is exactly what the market is after.' They are also predominantly blondes, with blue or green eyes - European-looking compared to most people in Brazil, four in ten of whom are black.
Stein, aged 37 and himself an ex-model, is from Horizontina, a town of 18,000 near the Argentine border - as is the best known of his protégées, Gisele Bündchen. Nine years ago, when Gisele was a gawky 13-year-old, her mother sent her to one of his modelling sessions to improve her posture. Five years later she was the world's most famous supermodel.
Stein has been running modelling courses in rural Rio Grande do Sul for eight years. He sets up in school gyms or public halls and insists that parents must come along too. So far he has 'discovered' about 200 top international models - and expects to find about five more in the current tour. The first step after this tour will be to select the best couple of hundred and bus them to São Paulo, 20 hours' drive away and the centre of Brazil's fashion industry. The country girls will need to be eased through the culture shock - some have never been in lifts before or seen a McDonald's. They will then audition with some Brazilian agencies.
'Many foreign agencies approach me directly, but I prefer to start the girls off in Brazil, so they already have some experience and are emotionally adjusted by the time they eventually leave the country,' Stein explains.
Girls - and boys (although the market is much smaller) - from Rio Grande do Sul combine European looks with a Latin American attitude. 'They may look like they are from Germany or the Czech Republic,' says Zeca de Abreu, director of São Paulo's Marilyn model agency. 'But they have been brought up in Brazil and that shows. Clients really sense this. They think Brazilians are happier and more sensual.'
De Abreu says that Gisele's prominence has been a great international advert for Brazilian models. About half his list, he estimates, comes from Rio Grande do Sul. He believes that, as well as the racial mix, the state is Brazil's largest supplier of models because of the 'gaucho' mindset. Their German ancestry and outdoor way of life, he says, gives them strong personalities. 'They are very determined girls. They are very professional.'
Source: The Observer
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