The acceptance of the homosexual agenda by some of the public has not come about by accident. Instead, it appears that it is the result of a carefully thought out, ruthless public relations campaign proposed by two Harvard-trained social scientists, Marshall Kirk and Hunter Madsen, in 1988.


In February 1988, a "war conference" of 175 leading homosexual activists representing organizations from across the US met in Warrenton, Virginia (near Washington, DC), to establish an agenda for the homosexual movement. After that meeting, Marshall Kirk and Hunter Madsen wrote a manifesto that proposed dismissing the movement's worn out techniques in favour of a carefully calculated propaganda campaign, which would lay the groundwork for the next stage of the homosexual revolution.

The "war" goal was to force acceptance of the homosexual culture into the mainstream, to silence opposition, and to ultimately convert the culture in order to achieve power and codify homosexual behaviour as a right. In this campaign, the homosexual movement appears to have been stunningly successful.

This campaign was and still is a manipulation of the public by way of a very specialized marketing scheme, to move the public into the homosexual's camp. It was a strategy that has worked precisely because it was both clever and done without the public being aware of it. In fact, the critical point of the campaign was not to let the public know how or what was being done.

This strategy was disclosed in a recent issue of the Virginia-based Regent University Law Review [Spring 2002 issue] by Paul Rondeau, a long-time (25 years) Senior Sales and Marketing Management Consultant for Corporate America.

According to Mr. Rondeau, it is not common practice to visualize social movements in terms of marketing, perhaps because the selling and marketing of a social issue denigrates the alleged "noble" cause promoted by supporters. Supporters of a cause like to claim that it has grass-roots support, and that their cause is the expression of the "will of the people".

In reality, however, this was not the case in regard to the homosexual issue.

The Emotional Price of Resistance to the Campaign

Buying into the homosexual ideas, in place of one's own beliefs, family teachings or those taught by Christianity and other faiths is done at a high price. However, homosexual marketers have found a way to exact this "fee" by way of the "emotional" pricing of their "product" (homosexual agenda). They portray those who refuse to buy their "product" and, especially, any who dare to publicly oppose their "product," as bigots, homophobes, heterosexists , ignorant, hateful, intolerant, etc. They position the accused in the same category as racists, sexists, elitists and other pejorative classes. That is, militant homosexual activists exact an emotional price for refusing to accept their propositions. A conflict then arises between one's own beliefs and a continuous flood of homosexual-positive messages that cannot be turned off. The emotional price paid by those who disagree is an uncomfortable mental state of perpetual "cognitive dissonance." This causes individuals to either rationalize their inconsistent beliefs or replace them with new beliefs. This is helped along by the notion that the acceptance of homosexuality is a "prestige" product, only for those who, by inference, do not want to be seen as any of the negative personalities and descriptions used by the homosexual activists to describe their opponents. This is the key to a campaign which has resulted in many of the public succumbing to it.

The public may not realize that it has been purposely conditioned to arrive at the decision to support homosexual activists' demands - but you will recognize the following campaign to which the public, in the past few years, has been relentlessly exposed, and find it difficult to deny its presence. The public relations scheme is as follows:

1. Desensitization

Kirk and Madsen recommended subjecting the public to a "continuous flood of gay-related advertising presented in the least offensive way possible." According to the two social scientists:

If straights can't shut off the shower they may at least eventually get used to being wet.

It should be noted that this does not mean conventional advertising. Kirk and Madsen further state:

The main thing is to talk about gayness until the issue becomes thoroughly tiresome. If you can get [straights] to think homosexuality is just another thing - meriting no more than a shrug of the shoulders - then your battle for legal and social rights is virtually won.

An individual has only to turn on the TV, practically any time of the day or night, and see the endless stream of gay content and references, to realize that this concept is apparent.

2. Jamming

This refers to the smearing of anyone who disagrees with the homosexual arguments as ""homohatred" [i.e. opposition to homosexuality] by linking it to such objectionable events such as Nazi horrors. Kirk and Masden state; "associate all detractors with images like Klansmen demanding gays be slaughtered; hysterical backwoods preachers; menacing punks"; or a "tour of Nazi concentration camps where homosexuals were tortured and killed."

Kirk and Madsen also state:

Gays can undermine the moral authority of homohating churches over less fervent adherents by portraying [them] as antiquated backwaters, badly out of step … with the latest findings of psychology. Against the atavistic [out of date] tug of old Time Religion, one must set the mightier pull of Science and Public Opinion … Such an 'unholy' alliance has already worked well in America against the churches, on such topics as divorce and abortion … [T]hat alliance can work for gays.

3. Conversion

The authors state:

Conversion means "conversion of the average American's emotions, mind, and will, through a planned psychological attack, in the form of propaganda fed to the nation via the media."

Here, the portrayal of homosexuality on TV fits the mold perfectly. Anyone not on board with homosexuality (called "bigots") are to be "repeatedly exposed to literal pictures of pairs … of gays … carefully selected to look either like the bigot and his friends, or like any of his other stereotypes of all the right guys."

It is significant that Kirk and Madsen do not want to stop there. They want to paint gays and lesbians as superior - veritable pillars of society. To this end they state:

Famous historical figures are considered especially useful to us; not only do they bring prestige, they're also invariably dead as a doornail, hence in no position to deny the truth and sue for libel.

Good thing, too, considering the flimsy evidence that often gets trotted out in these cases. Homosexuals and their allies have even claimed Biblical figures like Abraham and David for their camp!

In his analysis, Mr. Rondeau exposes how the homosexual marketers apply their strategy, for example, in their ruthless derailing of Dr. Laura Schlessinger's move to television. Mr. Rouleau sets out in detail, at pages 472 - 475, the campaign to destroy her credibility. The campaign even included the use of the popular TV program "West Wing", (its writers are homosexuals) which, in effect, was a character assassination of her.

4. Silence On Homosexual Practices

Kirk and Madsen stress that the ad campaign must keep the details of homosexual practices quiet at least until the public is thoroughly desensitized. They state:

First you get in the door, by being as similar as possible; then, and only then - when little difference [sexual orientation] is finally accepted - can you start dragging in your other peculiarities, one by one.

What "peculiarities"? The most apparent is the one that has been in the news recently - sex between adults and minors as advocated by groups like the North American Man-Boy Love Association (NAMBLA).

According to Kirk and Madsen:

Although we're not judging you, [i.e. homosexual paedophiles], others do, and very harshly, please keep a low profile, you offend the public more than other gays."

Further, Kirk and Madsen state that "pederasts, gender-benders, sado-masochists, and other minorities within the homosexual community with more extreme "peculiarities" should keep a low profile … Also, common practices such as anal-oral sex, anal sex, fisting and anonymous sex - that is to say what homosexuals actually do and with how many they do it - must never be a topic."


We all like to think we make up our own minds - after full consideration of the facts, with equal time given to both sides of the issue. We also like to think that public opinion arises spontaneously, more or less from ordinary people reacting to their own experiences. After all, it is not very flattering to think of ourselves and others as being manipulated like mindless sheep. (Someone has defined public opinion as "what everyone thinks everyone else thinks".) Homosexual activists have used their public relations campaign to manipulate society (without ever realizing it) into believing that it has reached this conclusion on its own, which is not the case.

One reason we can be so easily manipulated is that we do not want to know that we are being influenced. However, when the lid is blown off the process as set out above - we cannot miss it. Once we are aware of the deliberate exploitation, we naturally and rightly resent it.

Mr. Rondeau's complete article can be found at:

Source: Real Women of Canada