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Thread: ‘Nothing Is Truly Scandinavian’ Top Nordic Airline SAS Declares In Ad

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    ‘Nothing Is Truly Scandinavian’ Top Nordic Airline SAS Declares In Ad

    ‘Nothing is truly Scandinavian’ top Nordic airline SAS declares in ad — what could go wrong with that?




    SAS, the leading airline of Denmark, Norway and Sweden had to quietly remove a video commercial, which declared entire Scandinavian culture borrowed and featured a black guy saying he is no better than his ‘Viking ancestors. ’

    Hijacking a hot button social topic to generate some good publicity is a tricky task. Just ask Gillette with their last year take on ‘toxic masculinity,’ or Pepsi equating drinking its soda with fighting for justice in street protests a few years ago. Scandinavian Airlilnes, or SAS, had its own tone deaf disaster of a commercial pulled after public outcry.




    The ad published on Monday starts with a punchline that nothing is “truly Scandinavian” before going down the list of things that people in Denmark, Norway and Sweden take pride of — wind power plants, popularity of bicycles, parental care rights and democracy — and declares them “copied.”


    “It gets worse. Rumor has it that the oh-so-sweet Swedish meatballs might not be as Swedish as you think, but Turkish,” the video goes on.

    The dismissive attitude is supposed to be counterpointed with a positive message: all those Scandinavian things had been brought from visiting other nations and adopting good things found there. It’s served with the notion that “we are no better than our Viking ancestors,” read by a bespectacled black man.


    For some reason, the ad didn’t go down as well as expected. Instead of flocking to SAS website to buy tickets and fly to foreign lands for some good-spirited cultural appropriation, people went en mass to its pages on social media to vent off their outrage.


    The original video, which had been quickly downvoted into abyss, was soon pulled from SAS YouTube channel.

    Well, one probably shouldn’t confuse thought-provoking with provocative when making ads.

    https://www.rt.com/news/480640-scand...mmercial-fail/

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    A petition to have SAS Airlines make a public apology to the Scandinavian People, and immediately remove the video from the company's social media:

    https://www.change.org/p/we-demand-t...se_react=false
    A nation is an organic thing, historically defined.
    A wave of passionate energy which unites past, present and future generations

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    Norwegian Airlines, the top competitor for SAS Airlines, goes right for the jugular:



    "Luckily, no-one can take the cheese-slicer from us" (A proudly Norwegian invention)
    A nation is an organic thing, historically defined.
    A wave of passionate energy which unites past, present and future generations

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    So blatantly trying to destroy Scandinavian culture and identity. Making people feel ashamed and like nothing can be claimed as their own. Absolutely disgusting.

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    This ad is horrible, but I am glad to see the comments and the like-dislike ratio on youtube. Shows that the vast majority is disgusted by this attempt to deny the existence of Scandinavian culture. In Germany they also tell us all the time that "nothing is really German", but in this video they say that midsummer is originally German. Lol. We need to make it clear to (((them))) that we are proud of our cultures and willing to preserve them and pass them onto our children.

    Funniest comment I have read on youtube:
    "Somebody deserves a blood eagle."

    Quote Originally Posted by Žoreišar View Post
    Norwegian Airlines, the top competitor for SAS Airlines, goes right for the jugular:



    "Luckily, no-one can take the cheese-slicer from us" (A proudly Norwegian invention)
    Hey, I saw such a thing in a Pippi Longstocking movie. They are really cool.

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    anymore .

    nothing is truly white anymore .
    Mk 10:18 What do you call me a good master, no-one is good .

    Gylfaginning 1.39 But on wine alone Odin in arms renowned Forever lives.

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    Bomb threat against Danish advertising agency after SAS commercial



    Thursday morning around 5 o'clock, the Norwegian-owned advertising agency '&Co' received a bomb threat by email.

    This is reported by the Copenhagen police to the DN. At present, nothing physical has been found to substantiate the threat, but police are evacuating the buildings to a certain extent around the advertising agency in central Copenhagen. They are present with large police resources, including the bomb squad.

    &Co is behind SAS's controversial and heavily criticized commercial that was published, then pulled and republished in a new edition on Wednesday.

    Thomas Hųgebųl is CEO of The North Alliance, the Norwegian marketing group that owns &Co. He follows the situation in Copenhagen.

    - Of course I'm familiar with it. The police are on the case, and we follow their instructions, writes Thomas Hųgebųl in a text message to DN.

    [...]

    The advertisement was heavily criticized from several positions. Radical online environments flooded the comment sections under the video posted on Facebook and Youtube. On Thursday, SAS considered this to be a coordinated attack.

    Named employees
    When the advertisement was published, employees of &Co were named in messages both in the comment box on Youtube, and on the radical web forum 4-chan.

    “Just a reminder to take note of those names and addresses and put them in a safe place. When the time comes, everyone involved in making this video will be turned into a wind game,” one wrote.

    ________________________________
    https://www.dn.no/luftfart/sas/rekla...ame/2-1-755467
    A nation is an organic thing, historically defined.
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    So meat-balls are not Swedish, but Africans can be Swedish?

    (Meatballs were anyways taken from the Roman cookbook Apicius, not from Turkey.)

    I laughed at the black male and his viking ancestors.



    Old ad, times have changed:

    Name:  vikingsas.jpg
Views: 125
Size:  59.9 KB




    Wallenbergs are the largest private stock owner in SAS:
    "[Raoul Wallenberg] was proud of his partial Jewish ancestry and, as I recall, must have exaggerated it somewhat. I remember him saying, 'A person like me, who is both a Wallenberg and half-Jewish, can never be defeated'."

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    The logic: because someone did something elsewhere first originally (and before your culture refined the idea or product, SAS leaves that out too!), perhaps thousands of years ago, borders are bad and the existence of your nation is denied. This logic doesn't apply to Africa and Asia, however. It's just excuse #349, up there with "race doesn't exist" and "migration has always taken place, since the dawn of time".

    Don't be deceived by the like/dislike ratio, this is what progressives believe and the less they think, the more they believe this. It's a common argument of theirs - "native" does not exist when it comes us.

    WOTW's take:

    "Beauty is a form of genius, higher, indeed, than genius, as it needs no explanation." - Oscar Wilde

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    Most of the "points" are ridiculous anyway. Take the meatballs. If you need "immigrants" to inspire meatballs it really says that before you chawed on bare woodsticks only and never cooked anything. Contrast to media portraying of the "grey" middle ages claiming that ppl only ate some grey porridge


    in reality meals were pretty colourful



    And of course we can turn this around as well. Stuffing meat into bread is a genuinely German invention. There is no kebab in Turkey!

    Flammkuchen (comes with everything on top that's available)

    Or all the tards
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