Results 1 to 4 of 4

Thread: Ad Featuring Mother with a Baby Banned for Perpetuating ‘Harmful Gender Stereotypes’

  1. #1
    Sound methods Chlodovech's Avatar
    Join Date
    Jan 2004
    Last Online
    7 Hours Ago @ 08:57 AM
    Ethnicity
    Flemish
    Ancestry
    Frankish
    Country
    Holy Roman Empire Holy Roman Empire
    Gender
    Politics
    Völkisch traditionalist
    Religion
    Catholic
    Posts
    3,081
    Thanks Thanks Given 
    1,374
    Thanks Thanks Received 
    2,370
    Thanked in
    1,033 Posts

    Ad Featuring Mother with a Baby Banned for Perpetuating ‘Harmful Gender Stereotypes’



    Source: Breitbart


    A television advertisement featuring a mother caring for her baby while men are being adventurous was taken off air after new rules came into force banning portrayals of “harmful gender stereotypes” in commercials.



    One of the first two ads to be affected by the ban brought into effect in June was for the electric Volkswagen eGolf car.

    The ad shows a man and sleeping woman in a tent on a cliff, followed by three male astronauts working in a craft in space, then a male para-athlete, ending with a woman sitting on a bench reading with her baby sleeping in a pram next to her, the final clip implying that the VW is so quiet it fails to disturb a sleeping child or a woman reading as it drove by.

    Three people complained about the commercial, with the Advertising Standards Authority (ASA) banning the ad on grounds that it showed the men being daring and adventurous whilst the women were “passive or engaged in a stereotypical care-giving role”.

    The ASA said: “By juxtaposing images of men in extraordinary environments and carrying out adventurous activities with women who appeared passive or engaged in a stereotypical care-giving role, we considered that the ad directly contrasted stereotypical male and female roles and characteristics in a manner that gave the impression that they were exclusively associated with one gender.

    “We concluded that the ad presented gender stereotypes in a way that was likely to cause harm and therefore breached the Code.”

    Jess Tye, investigations manager at the ASA, told the BBC on Wednesday that gender stereotypes in commercials could cause “real-world harms”, specifically where “male and female stereotypes” were contrasted, saying: “It’s about thinking about what the cumulative effect of those gender stereotypes might be.”

    Meanwhile, an ad for soft-cheese spread Philadelphia pulled in a whopping 128 complaints because it portrayed two hapless dads leave their babies on a conveyer belt as they became distracted by food.

    The ASA ruled that the light-hearted, humorous ad for the Mondelez product had portrayed men as “somewhat hapless and inattentive, which resulted in them being unable to care for the children effectively” and “relied on the stereotype that men were unable to care for children as well as women, and implied that the fathers had failed to look after the children properly because of their gender”.

    The ban on gender stereotyping in ads came into effect two months ago because the ASA claimed that fictitious, 30-second ads that portrayed men and women very much as how they exist in the real world could be “limiting people’s potential”.

    However, an ad for bottled water showing a female ballerina, a male rower, and a male drummer was spared in the cull of portraying cultural norms despite a shocking five complaints.

    “Remember that all worlds draw to an end and that noble death is a treasure which no-one is too poor to buy.” - C. S. Lewis, The Last Battle

  2. The Following User Says Thank You to Chlodovech For This Useful Post:


  3. #2
    Senior Member Coillearnach's Avatar
    Join Date
    Jan 2012
    Last Online
    14 Hours Ago @ 01:53 AM
    Ethnicity
    Anglo-American
    Ancestry
    Anglo-Celtic
    Country
    Confederate States Confederate States
    Gender
    Age
    30
    Family
    Married
    Politics
    Nativism/Nationalism
    Religion
    Summum bonum
    Posts
    250
    Thanks Thanks Given 
    125
    Thanks Thanks Received 
    113
    Thanked in
    63 Posts
    How is this sustainable if they have to completely subvert stereotypes in every single ad to avoid censors? It's a little crazy, even for them, to pull things before they even demonstrate a pattern.

  4. #3
    Senior Member
    Join Date
    Jul 2018
    Last Online
    3 Hours Ago @ 12:38 PM
    Ethnicity
    Anglo-American
    Country
    United States United States
    State
    New York New York
    Gender
    Posts
    763
    Thanks Thanks Given 
    768
    Thanks Thanks Received 
    758
    Thanked in
    409 Posts
    Motherhood is considered "a harmful stereotype" now. Oh and a transgender eunuch is brave and normal.
    These people are insane. Theres not much else to say.

  5. #4
    Anachronism "Friend of Germanics"
    Skadi Funding Member

    Huginn ok Muninn's Avatar
    Join Date
    Jan 2009
    Last Online
    @
    Ethnicity
    Germanic
    Ancestry
    Germany, Norway, England
    Subrace
    Nordeby
    Country
    United States United States
    State
    Texas Texas
    Gender
    Zodiac Sign
    Leo
    Family
    Single adult
    Politics
    Farther right than you.
    Posts
    3,011
    Thanks Thanks Given 
    568
    Thanks Thanks Received 
    703
    Thanked in
    335 Posts
    Quote Originally Posted by Astragoth View Post
    Motherhood is considered "a harmful stereotype" now. Oh and a transgender eunuch is brave and normal.
    These people are insane. Theres not much else to say.
    There is definitely method to their madness. Most people cannot fathom why the same people support both feminism and the Islamic invasion. It's simple. Both Islamification and feminism destroy peoples of European descent and our culture, and that is the goal toward which they are "progressing."
    Most people think as they are trained to think, and most people make a majority.

  6. The Following 2 Users Say Thank You to Huginn ok Muninn For This Useful Post:


Similar Threads

  1. UK Bans “Harmful Gender Stereotypes” In Ads
    By Nachtengel in forum England
    Replies: 0
    Last Post: Monday, June 24th, 2019, 05:11 PM
  2. Replies: 0
    Last Post: Saturday, December 16th, 2017, 02:57 PM

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •