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Thread: Brits Abandon Facebook As Usage Plummets

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    Brits Abandon Facebook As Usage Plummets

    Exodus: Brits Abandon Facebook As Usage Plummets

    Facebook activity among Britons has crashed by more than one third over the past 12 months, according to the analytics firm Mixpanel, first reported by The Daily Telegraph.

    Since June 2018, several months after news of the Cambridge Analytica scandal was revealed, activity on Facebook's mobile app in the UK dropped 38% through June 2019.

    User clicks on web links or adverts inside the Facebook app declined in seven of the last 12 months, with an average monthly drop of 2.6%.

    The alternative data outlines an entirely different story from Mark Zuckerberg, the chief executive of Facebook, who recently said Europe's monthly active users continued to rise.

    Investors have traditionally viewed the total number of users as a reliable metric of the social media company's health, but with millions of fake accounts, many have turned to alternative data that shows a mass exodus of users started in the UK.

    Last July, $120 billion was wiped off Facebook's market value after it reported an unexpected drop in European users and shifted guidance about future growth lower.

    Zuckerberg said last October that users in the US have plateaued and that future growth for the company would come from emerging markets.


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    Senior Member Astragoth's Avatar
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    Well considering that Brits can go to jail for things they say on facebook I don't blame them.

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    Senior Member Meister's Avatar
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    Facebook would be considered old school now by the new generation coming through the ranks who would be seeking their own thing. Likewise the people who made FB popular in the first place are getting older and seeing it as the huge waste of time it is and also deleting their accounts. I think Zuckerberg's attitude and actions don't help him either.
    I grew up on a belief of honour, courage and the old world values. The world isn't about that anymore, preferring to die a slow death of fast food and cheap thrills.

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    I'm stuck with facebook for two reasons 1) finding a job 2) i run genealogy groups.

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    Funny thing about networks. Once you have them they give a very strong competitive position. But if the few linchpins, the people with very many connections and who connect many different subgroups (clusters) leave, the network unravels... My hunch is that FB has managed to scare off just the very users it depended on.

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