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Thread: Skin Deep: Dying to be White

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    Post Skin Deep: Dying to be White

    SKIN DEEP: Dying to be white

    May 15, 2002 Posted: 4:14 AM EDT (0814 GMT)

    In Hong Kong, as in most parts of Asia,
    having a white face is very desirable

    By Marianne Bray

    HONG KONG, China (CNN) -- "Flawlessly milky skin is to die for," says a beauty website for Asian women.

    Get-white messages, like this one on the lighten-up page on asiaMs.net, are inescapable in this part of the world.

    Pale Asian models peer from the pages of glossy magazines, pout on billboards, ride on white horses in cinema advertisements and jostle for counter space at the local department store.

    They tout products such as Blanc Expert, White-Plus, WhiteLight, Future White Day, Blanc Purete, Fine Fairness, Active White, White Perfect and Snow UV.

    Spurred on by modern marketing and a cultural history that cherishes fairness, hordes of women across Asia are slapping on whitening lotions, serums, correctors and essences to bleach their skins.

    But at what price?

    In what may be the biggest toxic cream outbreak ever, 1,262 people flocked to a hotline set up by Hong Kong's health department last week, after warnings that two whitener creams -- Rosedew and La Rose Blanche -- had mercury levels between 9,000 and 65,000 times the recommended dose.

    Of the 435 callers who were tested for poisoning, one 31-year-old woman was admitted to Hong Kong's Tuen Mun Hospital over the weekend, while 13 others were referred to specialists for further check-ups.

    Pale preference

    Skin whitening has a long history in Asia, stemming back to ancient China and Japan, where the saying "one white covers up three ugliness" was passed through the generations.

    A recent survey shows that most men
    find Asian females more attractive if they
    were pale
    A white complexion was seen as noble and aristocratic, especially in Southeast Asia, where the sun was always out. Only those rich enough could afford to stay indoors, while peasants baked in the rice fields.

    In their early bid to lighten up, Chinese ground pearl from seashells into powder and swallowed it to whiten their skin, says Chinese University chemical pathology professor Christopher Lam Wai-kei, while across the Yellow Sea, Geisha girls powdered their faces chalk white.

    This obsession with whiteness has not faded over time. A survey by Asia Market Intelligence this year revealed that three quarters of Malaysian men thought their partners would be more attractive with lighter complexions.

    In Hong Kong two thirds of men prefer fairer skin, while half the local women wanted their men paler. Almost half of Asians aged 25 to 34 years used skin whiteners in a business that some analysts have said could be worth billions of dollars.

    'Lighten and brighten'


    Models with pale faces can be seen on
    advertisments all along Hong Kong's
    busy shopping streets

    As cosmetic giants around the world jump onto this lucrative Asian obsession, women in the region face an enormous array of ways to brighten, whiten, lighten and illuminate their yellow-toned skins. (How whiteners work)

    But as companies pump money into new skin technology -- touting heat-sealed capsules and triple-action formulas -- they are being joined by less scrupulous players.

    In December 2000, Lam and Prince of Wales Hospital doctor Michael Chan tested 36 creams made by cosmetic makers across the world.

    They found eight creams exceeded the U.S. Food and Drug Administration safety limits for mercury. All eight brands came from China or Taiwan, prompting Lam to predict this could be "the tip of the iceberg" because the creams have been available for several years and widely used.

    When Lam phoned one Chinese supplier, he was told: "What is wrong with a little mercury in the cream, as long as it can make ladies beautiful."

    'Mad-as-a hatter'

    While mercury was considered a strong and effective whitening agent ten to twenty years ago, in high doses it is lethal.

    It is so toxic and dangerous that when workers used mercury to make felt hats in the 1800s, the psychiatric changes it triggered, led observers to call them as "mad-as-a-hatter."

    "Mercury is very harmful to the central nervous system and kidney, particularly the developing brain of a foetus and young child " says Lam.

    "It can lead to convulsions, coma and death." (More on mercury poisoning)

    Used as a skin bleacher for years, it was only when a smattering of toxic cream cases broke out during the 1990s in Australia, America and Saudi Arabia that mercury was put under the spotlight, sparking calls to boost labeling and purity requirements.

    "The more effective it is, the less safe it is, and with a strong product the reaction will be expected to be more," says Dr. Wendy Wong Hok-wai, a Hong Kong dermatologist.

    Imperial Palace secret

    Rosedew was red-flagged and its shop raided by Hong Kong authorities after it came in at a whooping 27,000 to 60,000 times the acceptable dose.

    Dubbed the "original Asian beauty secret" its packaging claims to use a "proven Traditional Chinese Imperial Palace secret formula," made from the "100 percent natural ingredients."

    Set up five years ago, and selling creams made in southeastern Humen from a store in Hong Kong's Central district, Rosedew's owner says that no one knew there was mercury in the creams.

    "They have always been safe," says owner Don Farthing. "The customs department never had a problem with it in the past."

    Paris-based La Rose Blanche, whose cream came in at 9,100 to 60,000 times the limit, also stands by its claim that it does not use mercury.

    The company Web site recently posted a notice on its site saying its beauty creams had passed Hong Kong safety tests.

    "Our original formulas should not contain any mercury," says John Chan, who overseas the range's distribution in Hong Kong.

    "We don't know what's wrong. Right now we are still investigating it." (The company explains how their creams work)

    Piracy rampant

    While piracy is rampant in Asia, and rife in parts of China, it is not yet clear what the status of these products are.

    No charges have yet been laid against any of the companies but a probe is underway, according to a spokesperson for Hong Kong's customs department.

    "We won't rule out the possibility that they were fake," said Agnes Law, senior information officer.

    Lam for one, says laws should be strengthened to crack down on toxic creams and advises customers to check packaging and buy creams from more developed countries.

    In a bid to allay fears in the marketplace, Hong Kong's consumer council is testing 30 whitening creams for lead and mercury, with the results to be released Wednesday this week, says head of research and surveys, Connie Lau Yin-bing.

    CNN World

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    Post Indian Women Criticize 'Fair and Lovely' Ideal

    Indian Women Criticize 'Fair and Lovely' Ideal

    Skin lightening is coming under increasing criticism in India.

    Two attractive young women are sitting in a bedroom having an intimate conversation. The lighter-skinned woman has a boyfriend and, consequently, is happy. The darker-skinned woman, lacking a boyfriend, is not. Her friend's advice? Use a bar of soap to wash away the dark skin that's keeping men from flocking.

    Hindustan Lever Limited, one of India's largest manufacturing and marketing conglomerates, discontinued two of its television advertisements for Fair and Lovely Fairness Cold Cream this month, after a year-long campaign led by the All India Democratic Women's Association. Increasing public criticism may be initiating a change in cultural attitudes towards skin whitening in India, a country where the fairness industry accounts for 60 percent of skincare sales, bringing in $140 million a year. The company is the Indian subsidiary of Unilever PLC, based in London.


    In a memo to India's National Human Rights Commission, Brinda Karat, general secretary of the women's association, calls one of the ads "discriminatory on the basis of the color of skin," and "an affront to a woman's dignity," because it shows fairer women having greater job success based on their sexuality.

    Fair and Lovely, one of Hindustan Lever's "power brands," is marketed in over 38 countries. Its frequently-aired ads typically show a depressed woman with few prospects gaining a brighter future by attaining a boyfriend or job after becoming markedly fairer (emphasized by several silhouettes of her face lined up dark to light). On its Web site the company calls its product, "the miracle worker," which is "proven to deliver one to three shades of change."

    The ad targeted by the women's association shows a woman, whose father had lamented not having a son to support the family, landing a well-paying job as an airline attendant after using the product.

    Hindustan Lever failed to respond to All India Democratic Women's Association's complaints, first sent in March and April 2002. The women's association then appealed to the Human Rights Commission, which passed its complaints on to the Ministry of Information and Broadcasting. The government recently issued notices of the complaints to the company. Karat credits this intervention, rather than any "sudden awakening to the feelings that women have when they see those ads," with triggering the company's about-face. "We're not for heavy-duty censorship," she said, but "when the companies don't respond we have no alternative."

    Fairness as an Asset

    If there is evidence that public opinion has changed, it is not to be found in the Indian matrimonial ads, with their "grooms" and "brides wanted" sections that families use to arrange suitable alliances. These ads, hundreds of which appear in India's daily newspapers, reflect the country's remarkable diversity in their attempts to solicit individuals with the appropriate religion, caste, regional ancestry, professional and educational qualifications, and frequently, skin color.

    Even in the growing numbers of ads that announce "caste no bar," the adjective "fair" still regularly precedes professional qualifications. A typical example shows that having a medical or graduate business degree is only part of the package: Wanted really b'ful fair medico for h'some smart Doctor.

    "Fair skin is considered an asset in India," said Rachna Gupta, a 38-year-old part-time interior designer. That's why, once a month, she goes to a busy south Delhi salon to have Jolen Creme Bleach ("lightens excess dark hair" the box says) slathered over her face as a fairness treatment. "It's not good for the skin," Gupta said, "but I still get it done because I am on the darker side and it makes me feel nice. Aesthetically, it looks nice."

    However, the number of Indians who share Gupta's opinion that lighter skin is more beautiful may be shrinking. Sumit Isralni, a 22-year-old hair designer in his father's salon, thinks things have changed in the last two years, at least in India's most cosmopolitan cities, Delhi, Mumbai and Bangalore. Women now "prefer their own complexion, their natural way," he said.

    Isralni says he prefers a more "Indian beauty" himself. "I won't find my wife to be fair, I won't judge her on that," he said.

    Sunita Gupta, a beautician in the salon where Rachna Gupta gets her treatments, is more critical. "It's just foolishness!" she exclaimed. The premise of the ads that women could not become airline attendants if they are dark-skinned was wrong, she said. "Nowadays people like black beauty."

    She goes on to cite dusky Indian female film actors Kajol Devgan and Rani Mukherjee as examples of her conviction, "If you are dark, then dark is the best."

    Health Concerns Over Lightening Grow

    The awareness that whitening products can damage the skin is growing. To respond to health concerns, "Fair and Lovely" has come out with an "ayurvedic" formula, a term referring to a well-known system of Indian herbal medicine. And at an upscale salon in Delhi, at a chain also owned by Hindustan Lever, Puja Sharma stresses to potential customers that her lightening facials are all-natural, using milk and fresh fruits like tomato and papaya. However, at four to six times the price of Rachna Gupta's monthly bleaching, this option finds fewer takers.

    Even Gupta, a steadfast bleacher for over 15 years, admits the danger. "Two years back it was quite popular," she said. "But now I think they're focusing on less bleaching. It could harm the skin if it's strong."

    So she checks the concentration of ammonia and continues her routine. "You have a small tingling kind of a feeling," she said. "It doesn't hurt too much."

    Battling for Public Opinion

    Betting that the fairness craze in India will continue, American and European companies are fighting for their market share. Popular western brands Avon, L'Oreal, Lancome, Yves Saint-Laurent, Clinique, Elizabeth Arden, Estee Lauder, and Revlon, offer whitening products. In addition, cheap knockoffs like "Cure and Lovely" are making the rounds.

    Meanwhile, the Delhi-based Center for Advocacy and Research, which monitors media and conducts surveys on public opinion, has accused the industry in general of "unfair trade practices" and "using a social stigma to sell their products."

    On March 11, Hindustan Lever, shortly after pulling its ads off the air, launched its "Fair and Lovely Foundation," vowing to "encourage economic empowerment of women across India" by providing resources in education and business. Sangeeta Pendurkar, the company's skincare marketing manager, announced that the company believed millions of women "who, though immensely talented and capable, need a guiding hand to help them take the leap forward." Presumably into a fairer future.

    Sikh Spectrum

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    Post Re: SKIN DEEP: Dying to be white

    HOW FAIR DO WE NEED TO BE?

    by Melvin Durai

    I've never been concerned about my complexion, though hardly anyone -- not even my dear mother -- would consider me light-skinned. In fact, the only time someone has ever called me "fair," he was referring to my journalism skills.

    I've never spent a penny on skin-lightening creams, never tried to stay out of the sun, never bathed in a mixture of egg yolks and goat milk.

    I've been rather content with my complexion, as content as I am with having black hair, brown eyes and blue contact lenses.

    Things would probably be different, of course, if I were a woman, especially a single woman. Eager to use the word "fair" in my matrimonial ad, I would have
    spent more money on fairness creams than on saris. You can cover up a lot with a sari, but not quite enough.

    It's no major revelation that the skin-lightening obsession in Indian society is more prevalent among women than men. If a woman is fair-skinned, she is automatically beautiful, no matter how many coats you could hang from her nose. If a woman is dark-skinned, she'd have almost no chance of winning the Miss. India contest, even if her personality were as top-notch as her plastic surgeon.

    Men, on the other hand, have never had to obsess over their complexion, largely because they're judged more by their earning power than their looks. A single doctor who advertises himself as "tall, dark and handsome" would get far more attention from women than a single writer who's "tall, fair and unemployed."

    The situation may be changing though - and not necessarily for the better. A recent survey commissioned by the Media Researchers Users Council (MRUC) found that 32% of fairness cream users in India are men! Yes, men are using products such as Fair Glow, Fairever, and Fair & Lovely, trying hard to prove that women are no longer the fairer sex.

    Instead of getting women less obsessed with complexion, our society has managed to get men more obsessed. If this continues, you'll soon see new beauty products such as Fair Guy, Fairmale, and Fair & Hairy.

    Most users of fairness creams probably consider themselves dark-skinned. But "dark" and "fair" are relative terms. The woman calling herself "very fair" in a matrimonial ad may be darker than the woman calling herself "medium-complexioned," but fairer than the woman calling herself "as fair as Snow White."

    If I were conducting a fairness survey, I would ask the following multiple-choice questions:

    1. How do you rate your skin complexion? (a) I'm so fair, it's almost unfair; (b) In my dreams, I'm fair; (c) I'm Fair & Lovely; (d) It's fair to say I'm fairly dark; (e) In my nightmares, I'm dark; (f) This is an unfair question.

    2. What methods do you use to lighten your skin? (a) I regularly use fairness creams; (b) I rub coconut milk on my body every morning; (c) I roll around in a paste of besan and milk cream even night; (d) I pray three times a day to Aishwarya, the goddess of fair skin; (e) I eat five pounds of white chocolate every day; (f) I never leave home when the sun is out; (g) I've changed my name to Gourangi, which means fair complexioned.

    3. What is your primary reason for lightening your skin? (a) To attract a husband/wife; (b) To please my future mother-in-law; (c) To become a Bollywood actor/actress; (d) To become more visible at night.

    MelvinDurai.com

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    Post

    All's fair in this market
    Sravanthi Challapalli

    The fairness products segment is chock-a-block with products and brands. But there seems to be something for everybody, as Catalyst finds out.


    RUPA has just finished college, is on the look-out for a job and a husband. Hers are what would be euphemistically called `dusky' looks but to those who matter, she is plain dark. And they `know' she doesn't stand too many chances of getting a good match. Her job prospects look gloomy too - and that also is attributed to her complexion. Rupa, a 21st century lass, though disheartened by her failure to land either guy or job, deals with it in a typically 21st century way - she uses a fairness cream and hey presto! jobs and eligible bachelors queue up to win her hand!

    Sarcastic? Yes. Exaggeration? No. As you might well have guessed, Rupa is an amalgam of the various `heroines' of fairness cream commercials that we come across on TV everyday. As much as these ads get one's goat, the reality is that Indians at large, and most of Asia, for that matter, are partial towards light skin. And companies in the business of purveying fairness claim they are only fulfilling a need, not making a statement about what is beauty and what is not.

    Hindustan Lever Ltd, which made a killing in the Indian market with Fair & Lovely (launched 1976), explains that people across Asia - from Japan to India - "historically have demonstrated a marked preference for skin lightening and glow". It is as much a consumer-desired attribute among people in this region as anti-aging or blonde hair are desirable attributes in the West. "Over 90 per cent of women in India cite skin lightening as a high-need area," maintains a HLL spokesman. The FMCG major also cites a newspaper interview quoting Mumbai cosmetic physicians Dr Rekha Sheth and Dr Jamuna Pai in support of its defence. "People don't feel shy any more and openly express their desire to look fairer. In fact, almost 80 per cent of people coming to me ask for this in some way or the other. Even if they come for another cure, it eventually boils down to wanting to get fairer," said Dr Pai, while Dr Sheth says "People are now openly asking for a solution to something that has been an obsession through the ages."


    And the figures bolster these opinions. Of the Rs 3,000-crore cosmetics and toiletries market, the skincare segment accounts for Rs 1,200 crore. Fairness products account for a whopping Rs 700 crore of this segment. The annual growth rate is between 10 and 15 per cent. HLL, with Fair & Lovely, has a massive 53 per cent market share, followed by CavinKare (Fairever) with over 12 per cent share and Godrej FairGlow with a 3.5 per cent share. Himalaya Drug Company recently made an entry into this segment and aims to capture two per cent share of the market. Other players such as Emami (Gold Turmeric and Naturally Fair) and Revlon (Fair & Glow) also have a presence. HLL has other fairness products under its Lakme and Aviance brands. Also, there are smaller brands operating in this vast market.


    According to syndicated reports, the market grew last year by 2.88 per cent in volumes and 10 per cent in value. South is the largest market with 36 per cent contribution, with the North and West equally contributing with 23 per cent. The East contributes 18 per cent to volumes.

    Category penetration, according to ORG, is at 11.6 per cent all over India. Andhra Pradesh is the highest penetrated with 14.5 per cent with Gujarat penetration at 2.8 per cent. Kerala, Gujarat and Bihar are the top three growing markets with Kerala growing by 40.37 per cent.

    Fair & Lovely's success is a pointer to the craze for fairness products. In 2001, HLL's skin care business grew by 21.5 per cent, led among others by Fair & Lovely. In the first six months of 2002, HLL's skin care business has grown by 12.9 per cent, led once again by Fair & Lovely. The HLL spokesperson says Fair & Lovely, claimed to be the only patented fairness cream in the Indian market, is estimated to be used regularly by about six crore consumers. In India, Fair & Lovely is claimed to be larger than the next seven skin cream brands put together. It is additionally marketed in more than 30 countries. This correspondent also saw an African woman buy fairness cream by the bagful at a departmental store in Chennai!

    Says Soumitro Banerjee, Executive Vice-President, Himalaya Drug Company, "This hang up with fair skin is a core need, we can't wish it away. Anyhow, nothing is radically wrong with it, look at all the Europeans and Scandinavians trying to get a tan. The grass is always greener on the other side."

    Chennai-based FMCG company, CavinKare Pvt Ltd, which has had some spats with HLL regarding their respective fairness creams, is eager to point out that for Fairever, unlike its rivals, the communication is from the achievement and confidence platform. "There is nothing that cannot be changed," goes the tag line. "It is a statement made by the brand to energise and motivate the target consumer to pursue her aspirations... so the brand proposition is much beyond making people fair," says C. K. Ranganathan, Managing Director.

    Godrej Consumer Products explains its stand thus: "We do not believe that fair skin as such is more beautiful than dark skin. It's the people who decide what is really more beautiful. If a particular consumer believes that fair and blemish-free skin would make her more beautiful, our FairGlow would help her get it."

    Of late, it's not just fairness creams which claim to do the trick. There are fairness washes, soaps and under-eye creams, not to mention sachets, which promise fairness. HLL has even launched an ayurvedic Fair & Lovely, probably to cash in on the craze for everything herbal (and by extension, safe and non-chemical), while there are rumours that Cholayil, the maker of Medimix, will get into the fairness market too. K. H. S. Manian, Vice-President (Marketing & Sales), Cholayil, says that the efficacy of such a product will have to be proved before his company launches such a product. "Anybody can make claims. We have very good brand equity as a genuine Ayurvedic company and will launch something only when we are fully satisfied with our findings. So far, no product has been materially proved to impart fairness," he says, adding that Cholayil is researching a fairness product. Interestingly, the chief of a company which is into the fairness game, dismisses fairness soap and face wash as "hogwash", on the grounds that something that's on the face for barely two minutes cannot make a mark (pun unintended).

    CavinKare is test launching its second fairness cream, called Chik Fairee. A mixture of rose, sandal and milk, unlike its predecessor Fairever, which contains saffron, the primary objective of the brand is to recruit and increase the penetration of fairness creams which currently stands at about 12 per cent. A 9 gm sachet of Chik Fairee is priced at Rs 2 and a 25 gm tube priced at Rs 10, unlike Fairever, which costs Rs 5 and Rs 27 for unit packs of the same size. "Being a low cost fairness cream, it will aid penetration into such households which till now do not use fairness creams due to the affordability factor," says a CavinKare spokesman.

    With such a profusion of products, it would be interesting to look into the market for all these, the target audience and whether they use the cream, soap or face wash or a combination of them. And when one brand has so many variants, isn't dissonance likely to be created?

    "Yes, for 20-25 years there's Fair & Lovely and then comes an ayurvedic version. Does it mean that the earlier version had harmful chemicals in it, if Ayurvedic implies safe and non-toxic?" questions an industry player. HLL, however, did not reply to Catalyst's question on dissonance.

    According to CavinKare, there could be variants of products but appealing to different set of consumers. Also, every product, whether an extension or a variant, has an objective and forms part of a larger strategy. From the consumer's point of view, each variant is a unique product and must offer a distinct proposition to the consumer. If the product proposition is not distinct and clear to the consumer, there could be a risk of cannibalisation, especially if multiple products are offered to different segments which are overlapping in nature. "Sometimes cannibalisation may be intended by the marketer as a retention strategy against losing out to competition or upgrading consumer choice," says CavinKare's Ranganathan.

    "Each variant must stand on its own to its loyal set of consumers. For example, if a loyal consumer of FairGlow wants to apply it many times during the day, the cream format is much more convenient to carry and use," says Godrej's Vice-President (Marketing), Rakesh Kumar Sinha.

    Umesh Naidu, National Sales Manager (Consumer Products), Himalaya Drug Company, says the fairness promise alone might not help a product capture the market's fancy. "Which is why we see claims of nourishment and freshness being built into a fairness product," he explains, adding that this is what will set consumers buying. Ever since Sushmita Sen and Aishwarya Rai made it big in international beauty pageants, there's been a lot more interest in `good looks', he says.

    If it seems strange that something that requires prolonged usage can be vended in sachets, the manufacturers tell you it's not so odd, after all. Low-income consumers too are increasingly looking for such skin care products. Low unit price packs, like sachets, are to meet their needs within their budget, thereby facilitating consumption. Sachets, as with any other product, are intended to induce trials also. The cost per gram is substantially less in sachets.

    A booming industry, lots of choice and no let-up in demand. So what if it's considered retrograde to wish for fairness? In with the big bucks, out with the melanin. All's fair in love and career, and consumer becomes queen.

    The Hindu Business Line

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    "..In India, 60% of all beauty products sold are skin lightening agents. Women use at home treatments, such as Fair and Lovely Lightness Cream - India's best-seller - as nightly rituals and to supplement more intense bleaching treatments performed in salons..."

    IN Magazine

    " ..The disparity between beauty in America and beauty in India became apparent to Paly junior Preeti Mann after she traveled to India over the summer. “The Indian and American cultures are completely different,” Mann says. “Dating back to ancient India, fair skin has always been considered more beautiful. This standard has to do with the two ethnic groups that immigrated to India, not Western Culture. The lightness of skin plays a much bigger part than the existence of hair. If hair is removed, it is usually so that the skin doesn’t look as dark.” "

    The Paly Voice

    "The Indian fascination for fair skin remains undimmed. Light-skinned women are seen as beautiful, pure and innocent and the dark are assumed to be sinister, sexy seductresses..."



    "Such fairness products reportedly have a huge market not only in India, but also in neighbouring Pakistan, Sri Lanka and Bangladesh.."

    "Social thinkers give several reasons for this prejudiced mindset. Some say that this fixation is a carryover from our colonial days. Phrases like gori chitti have their roots in the British rule of India, when Indians were ‘coloured’ people with a distinctly lower status. The fairer you were, the closer you were to the ruling class and, therefore, fairness was a desirable asset. Secondly, say social observers, fairness distinguishes various castes in India. Mostly, fair men and women are found in the higher castes. In bygone ages, when the caste system originated, Aryans, the ruling class, were usually fair. Dravidians, who were ‘second class’ citizens in Aryan kingdoms, were dark. Power lay in the hands of the Aryans and patriarchal men believed that dark Dravidian women were easy prey to their lust. Olden paintings and murals portrayed people belonging to the service class as dark, whereas landowners, warriors and royalties as well as priests were shown to be fair. Thirdly, it is possible that with or without the British or Mughal influence, Indians have always preferred fair women as brides because fairness is equal to beauty in the Indian context."

    Tribune India

    "Obviously, there is a deep-rooted sense that fair is beautiful and even superior. Tourist guidebooks warn dark-skinned African travellers to be prepared for derogatory comments on account of their dark skin. These are perhaps exceptional incidents; however, it is evident that the feeling that fair skin is desirable has seeped into society at a subconscious level. Since a subconscious opinion elicits reactions that are more like an automatic reflex than a carefully thought out response, subtle advantages would be given to those who are fairer skinned."

    HinduOnNet

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    Post Re: SKIN DEEP: Dying to be white

    `Fairness creams lead in skin care market'
    Ratna Bhushan


    THE country's obsession with fair skin continues unabated.

    According to the latest AC Nielsen India Retail audit, fairness creams and lotions put together continue to be the largest segment in the skin creams category, accounting for 48 per cent of the total skin creams volume market, in the 12-month period ended July 2003. This is much higher than the total of the next three segments.

    Fairness creams and lotions achieved double-digit volume growth of 10.7 per cent in July 2003 over the corresponding period last year, according to the AC Nielsen India retail audit. Value growth of fairness creams and lotions was 5.1 per cent in July 2003 over the corresponding period last year.

    The uproar over `demeaning' fairness creams advertisements which had erupted earlier this year does not seem to have blemished brand sales in any way.

    The Hindu Business Line

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    Post Re: SKIN DEEP: Dying to be white

    Their cultures have allot of Aryan influence, as these people are free of the multi-racialist system they are free to express their desires to become aryan like the people that built their cultures.

    EX ORIENTE LUX

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    Post Re: SKIN DEEP: Dying to be white

    Women in Japan (now a lot of men even) buy the latest bleaching hair products that can turn their hair into "natural" looking blond, red and light brown colour. It's been extremely fashionable over there for years. Some go to extremes to ensure they look as European as they can, using plastic surgery.

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    Post Re: SKIN DEEP: Dying to be white

    Quote Originally Posted by FrozenDice
    Women in Japan (now a lot of men even) buy the latest bleaching hair products that can turn their hair into "natural" looking blond, red and light brown colour. It's been extremely fashionable over there for years. Some go to extremes to ensure they look as European as they can, using plastic surgery.
    This is very good, it has been proven in the past that the Aryans did influence their culture, in 50 years time when our race is in decline in the western world, racialist geneticists will be able to go to places like India and Japan and alter their genetic genus for the better.

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    Post Re: SKIN DEEP: Dying to be white

    Genetically engineering Japanese into 'Aryans'?

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