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Thread: The NS Story of Fanta

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    The NS Story of Fanta



    1941 Ad

    In 1929, the Coca-Cola Company established its branch in Germany. About the time when Adolf Hitler came to power in 1933, Coca-Cola had become the most popular non-alcoholic beverage in the country. Suffice it to say Coca-Cola was one of the three main sponsors of the 1936 Berlin Olympics.

    There are a number of theories regarding why exactly Coca-Cola ceased production in National Socialist Germany once the war started. Many speculate that the company’s executives feared that Coca-Cola’s image could get damaged by its association with Adolf Hitler and the 1936 Berlin Olympics, but the truth of the matter is that a trading ban had been placed on Germany by the All-lies, which made the importation of syrup (necessary for the production of the Coca-Cola drink) impossible.

    It was the head of the Coca-Cola company’s German branch, Max Keith, who -after the embargo- decided to create a new soft drink using ingredients that were available in the country. At the time these ingredients were mainly apple fibre and a by-product of cheese. The recipe included scraps and leftovers from various industrial processes from fruit pressing factories which were added with various other ingredients.

    In spite of the limitations, the new drink became a success regardless. The name “Fanta” was derived from the German word “Fantastich“, which obviously means “fantastic”. During the war, Keith also introduced an elderberry-flavoured Fanta to the Coca-Cola Company branch in “occupied” Holland, which also became a success.

    After the war, Fanta was discontinued, as the German and Dutch branches of the Coca-Cola Company were reunited. Fanta made its definitive come back in the 1950s, but that is another story.

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