"Widely regarded as one of the great fantasy novels to be published in the 21st century—and winner of a plethora of awards, including the Hugo Award, the Nebula Award, and the Bram Stoker Award—American Gods is a uniquely rich source material with a built-in fanbase. As long as you don't screw it up."

Too late, I guess.

http://www.gq.com/story/american-gods-photo-creators