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Thread: New Camera to Read Emotions

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    Senior Member Sigyn's Avatar
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    New Camera to Read Emotions



    Online adverts are already tailored to your search and browsing history, but now Microsoft has plans to add emotions to the mix. In a recently revealed patent application the company suggests that using its Kinect sensor to analyse your face and body language for emotions could help companies better target their ads. Emotional analysis of emails, search terms and even your online gaming performance could also influence the ads you see.

    Just as advertisers currently bid on certain search terms, the patent suggests a company could choose which emotions would match to its adverts. For example, happy people are unlikely to click weight-loss ads, but they might be in the market for a new gadget. Meanwhile, sad people don't want to hear about club nights and confused people may be looking for a technical support firm to help them out.
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    Senior Member svartleby's Avatar
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    The most disturbing thing about this level of corporate observation, other than it being in this case completely voluntary (though I wonder how long it is until integrated webcams aren't put to similar use, whether we like it or not) is that the majority of people will have the same response they did when they found out that I-Phones track your location. That being the, "It's convenient, what do I have to hide?" response.

    I know their isn't very much that could be practically accomplished with emotional data, at least not right now, but the idea of these ad people being that deep in my head I find infinitely disturbing.

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