"Publishers have legitimate reasons to alter photographs to create fantasy and sell products but they’ve gone a little too far. You can’t ignore the body of literature showing negative consequences to being inundated with these images," says Dartmouth College professor Henry Farid. "The ubiquity of these unrealistic and highly idealized images has been linked to eating disorders and body-image dissatisfaction in men, women, and children. Now what we have developed is a mathematical measure of photo retouching."
Each altered photograph was scored between one and five, with five for heavy retouching. Human volunteers scored photos from 1 to 5. The scientists found a close correlation between their computerised assessment and the human opinion, suggesting the technique could be used to come up with a rating that could be published alongside the image.(Examples below.)
Farid, along with his Dartmouth doctoral student Eric Kee, wrote in the Proceedings of the National Academy of Science: "We can predict what the average observer would say. So we propose that the interests of advertisers, publishers and consumers may be protected by providing a perceptually meaningful rating of the amount by which a person's appearance has been digitally altered, When published alongside a photo, such a rating can inform consumers of how much a photo has strayed from reality, and can also inform photo editors of exaggerated and perhaps unintended alterations to appearances."
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