I am not surprised with the renaming of store. Many famous, popular people in history had been outlaws like Erik the Red and Grettir Ásmundarson. Ivar the Boneless was also quite interesting character, although he was a Viking Age ruler. Even in the US, we liked our gunslinger types like Butch Cassidy, Jesse James, and Billy the Kid. We also have the Al Capone days of bootleggers. Europe also has their brand of gunning down outlaws.