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Thread: Edward Bernays Admits How He Convinced American Women to Smoke

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    Edward Bernays Admits How He Convinced American Women to Smoke

    The video below (found on Rense) is that of a man called Edward Bernays, a nephew ofSigmund Freud, and known as the "father of public relations".

    In the 1920s, working for the American Tobacco Company, he sent a group of young models to march in the New York City parade. He then told the press that a group of women's rights marchers would light "Torches of Freedom".

    On his signal, the models lit Lucky Strike cigarettes in front of the eager photographers(sent there by the predominantly jewish-owned newspapers).
    The New York Times (1 April 1929) printed: "Group of Girls Puff at Cigarettes as a Gesture of 'Freedom'". This helped to break the taboo against women smoking in public. During this decade he also handled publicity for the NAACP.
    Source: wiki

    Part of his campaign strategy:

    Bernays' first campaign was focused on a supposed health benefit of smoking - with the slogan "Reach for a Lucky instead of a sweet", he encouraged women to think of smoking as a way to keep a slim figure.

    In 1929, however, he caught the public imagination by hiring young models and debutantes to join the Easter Parades in New York and elsewhere, posing as suffragettes while lighting up cigarettes and wearing banners describing these as "torches of liberty".

    Bernays felt that women tended to "regard cigarettes as symbols of freedom [...] Smoking is a sublimation of oral eroticism [...] The first women who smoked probably had an excess of masculine components and adopted the habit as a masculine act [...] Cigarettes, which are equated with men, become torches of freedom."

    Bernays' piece of street theatre, which was extensively photographed and reported by the ever-cooperative press, who presented it as a straightforward political action by suffragettes, was an ingenious way of reinforcing these associations. Pages were filled with positive images of young fashionable, politically adventurous, freedom-loving, smoking women. It was undoubtedly a turning point in America's acceptance of female smoking. The campaign was successful enough that Bernays' services were retained, and he soon went on to aid American Tobacco in combatting the first stirrings of the anti-smoking health movement, by getting doctors and health workers to issue smoking-friendly pronouncements.

    In 1934 he devoted 6 months to making green the "in" colour of the fashion season, specifically so that women would buy the green-packeted Lucky Strikes to go with their green dresses, at which he also succeeded.
    Source: http://everything2.com/title/Edward+L.+Bernays

    It wasn't just the women he victimized. Young men also began to smoke more as well, since they area always eager to impress the ladies, and will adapt to any latest fad favored by them. If women approve of it naturally many men will follow suit.

    (Notice the snake eyes, which make him seem that much more soulless)


    This man also helped the Aluminum Company of America (Alcoa) and other special interest groups to convince the American public that water fluoridation was safe and beneficial to human health. His Dixie Cup campaign was designed to convince consumers that only disposable cups were sanitary.
    Source: wiki

    Uh-huh, "disposable" usually means that the product will litter the streets.

    This mans accomplishments are a greatest hits for subversion of the Germanic people.

    His finest hour came during WWI.
    The following passage can be found here: http://everything2.com/title/Edward+L.+Bernays.
    Regimenting the public mind
    Bernays was apparently keen to join up as a regular soldier but couldn't get through the physical, since he wore glasses and had flat feet. He sought other involvement, and finally got a place in the newly formed Committe on Public Information (CPI), sometimes known as the Creel committee. This was formed in 1917 by Woodrow Wilson to sell the war to the American public and to sell America's version of the war overseas. Since Bernays was later to credit his spell there with some influence on his subsequent career, it's worth examining its methods and scope.
    The CPI was a virtual censorship committee, issuing "voluntary guidelines" for journalists (backed up by the threat of exclusion of their publications from official and unofficial briefings), and helping to squash the radical dissenting press, not least by helping to put the Espionage Act of 1917 and the Sedition Act of 1918 into law; but that was only a tiny part of its activities.
    As a producer of information, CPI operated on an industrial scale, following a threefold strategy:
    1. saturate the information market The CPI carefully analysed the routes via which the public absorbed information, and created 19 departments which were charged with the task of saturating each of these with pro-war material.
      According to one source, just one of these departments, the Division of News, created over 6,000 separate press releases. These were to provide copy and ideas for up to 20,000 different columns a week. In other departments, orators, filmmakers, essayists, academics, novelists, photographers, cartoonists, illustrators, commercial artists, admen and pamphleteers were employed to lend their talents to the collective effort. Scholarly essays with titles like The German Whisper and Conquest and Kultur abounded. Films like The Kaiser: The Beast of Berlin and Wolves of Kultur were the order of the day. It became impossible to participate in the media or engage in society without getting a daily dose of CPI product. Soldiers were assigned duties as "four-minute men", to stand up in movie theatres, public meetings, etc., and give speeches in praise of government policy.
      Bernays (1928) wrote:
      They not only appealed to the individual by means of every approach, visual, graphic, and auditory to support the national endeavor, but they also secured the cooperation of the key men in every group, persons whose mere word carried authority to hundreds or thousands or hundreds of thousands of followers. They thus automatically gained the support of fraternal, religious, commercial, patriotic, social and local groups whose members took their opinions from their accustomed leaders and spokesmen, or from the periodical publications which they were accustomed to read and believe.
    2. use emotional agitation to bypass rational choice The classic example being a poster showing an exaggeratedly threatening German soldier, and urging the viewer to "Beat Back The Hun With Liberty Bonds." The emotional arousal caused by the image is available for association with the desired action. Vacuous and emotional phrases, such as "Making the world safe for Democracy", framing vague, unarticulated political aspirations in an almost spiritual context, were carefully crafted and disseminated.
    3. demonize the enemy Bernays (1928):
      At the same time, the manipulators of patriotic opinion made use of the mental clichés and the emotional habits of the public to produce mass reactions against the alleged atrocities, the terror and the tyranny of the enemy.
      Bernays, who served as director of the Latin American Division, later admitted that his colleagues in the CPI had invented atrocities by the Germans. Lies from previous wars were recycled, such as the story of a seven year old boy confronting enemy soldiers with his toy gun, and stranger tales (one apparently involved a tub full of eyeballs). This technique has a sound basis in Freudian theory. The more the public project their inner demons onto the symbols of the enemy, the more, in fact, the enemy itself becomes a symbol for evil, the more emotional energy is available for more specific direction, as above.
    Summing this up, in his 1951 Public Relations, Bernays would write that the CPI
    bombarded the public unceasingly with enthusiastic reports of the nation's colossal war effort [...] Dissenting voices were stilled, either by agreement with the press or by the persuasive action of the agents of the Department of Justice.
    Intellectual and emotional bombardment aroused Americans to a pitch of enthusiasm. The bombardment came at people from all sides - advertisements, news, volunteer speakers, posters, schools, theaters; millions of homes displayed service flags. The war aims and ideals were continually projected to the eyes and ears of the populace. These high-pressure methods were new at the time, but have become usual since then. [...]
    The most fantastic atrocity stories were believed.
    Being involved in all this must have considerably affected the young Bernays. In Propaganda he was to write: "It was, of course, the astounding success of propaganda during the war that opened the eyes of the intelligent few in all departments of life to the possibilities of regimenting the public mind. It was only natural, after the war ended, that intelligent persons should ask themselves whether it was not possible to apply a similar technique to the problems of peace."

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    Quote Originally Posted by Ronan View Post
    It wasn't just the women he victimized. Young men also began to smoke more as well, since they area always eager to impress the ladies, and will adapt to any latest fad favored by them. If women approve of it naturally many men will follow suit.
    1) Since the discovery of tobacco by Europeans, it was considered "good tone" in the higher classes if men, including young men, convened to smoke - though of course that would typically be cigars and pipes back in that day. Later, cigarettes became more widespread, but still before the abovementioned man stepped onto the scene --- a good example would be the mention of a cigarette pack saving Dr. Watson's life in the Sherlock Holmes novels. I.e. at that stage it must have already been customary for the middle-class to smoke cigarettes as well.

    2) I disagree with your notion that the behaviour of men is geared by women's habits. Whilst this is clearly the case in the over-"gendered" society of today, where men suddenly start shaving all their hair off, and even start carrying around "manbags", this wouldn't have been the case back in the day. If something was considered fashionable by women, it is equally likely that men would have considered it effeminate and that it wouldn't have been something to impress them.

    3) The attempts to get women to smoke do not only date back into the 1920s and the infamous "models with torches of freedom" walk. Already in 1903, I recall reading somewhere, they began using perfumed cigarettes and perfumed lighter fuel to make smoking more attractive to women. Arguably the better-off women, i.e. suggesting that it was something ladylike. However the general movement that spread smoking into the female world was certain initiated over a generation before this Bernays guy entered the scene big-scale.

    4) The spread of cigarette into the "common man's life" was not restricted to Jewish efforts. Whilst the NSDAP were of course the first to mention the health risks of smoking, we do know that the SA used to produce their own cigarettes. The coexistence of both the health warning and the self-production would suggest that it had already spread even into the working class at least for two generations already. Though it could of course be argued that smoking was tolerated since it was a good source of revenue, back then as now.

    Ergo, we can blame the Jews for many things, but I would wager to say that their influence on smoking spreading throughout society was no larger than would stand to reason, and that it was mainly Germanic folk which were responsible for the spread.
    -In kalte Schatten versunken... /Germaniens Volk erstarrt / Gefroren von Lügen / In denen die Welt verharrt-
    -Die alte Seele trauernd und verlassen / Verblassend in einer erklärbaren Welt / Schwebend in einem Dunst der Wehmut / Ein Schrei der nur unmerklich gellt-
    -Auch ich verspüre Demut / Vor dem alten Geiste der Ahnen / Wird es mir vergönnt sein / Gen Walhalla aufzufahren?-

    (Heimdalls Wacht, In kalte Schatten versunken, stanzas 4-6)

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    Quote Originally Posted by Sigurd View Post
    I disagree with your notion that the behaviour of men is geared by women's habits.
    I never implied that all feminine fads dictated how men behave. When it comes to the rituals of courting, young men will more often than not want to know what young women are attracted to. The young man will find ways to adapt to these fads, sometimes participating, and therefore make himself seem more appealing in the process.
    A while back I worked with a guy who purchased a Ricky Martin CD (http://en.wikipedia.org/wiki/Ricky_Martin). This individual was in no way either homosexual or metrosexual. But, at that time there was a Ricky Martin mania that was sweeping over young females.
    Naturally we made fun of him, until he just came right out and said that he bought the CD to play in the car when dating women. In spite of this fact he still maintained his sense of masculinity.

    The attempts to get women to smoke do not only date back into the 1920s and the infamous "models with torches of freedom" walk. Already in 1903, I recall reading somewhere, they began using perfumed cigarettes and perfumed lighter fuel to make smoking more attractive to women. Arguably the better-off women, i.e. suggesting that it was something ladylike. However the general movement that spread smoking into the female world was certain initiated over a generation before this Bernays guy entered the scene big-scale.
    The initial attempts to get women to smoke were more of a localized effort. When Bernays did it he spread the word to not only millions of young women in America but also in Europe.
    What is your source for the perfumed cigarettes? I imagine that those who invented them certainly were not anywhere near as ambitious as the jew, whose motives, like any jew in such a powerful position, is to subvert and corrupt and make millions dollars while doing it.

    Ergo, we can blame the Jews for many things...
    Namely, those things that were designed to corrupt the Germanic ideal, and his campaign to turn young women into smokers was one of them. Look at those early cigarette ads and you will see the models used were always Germanic women.
    If a young man saw a woman lighting up in those days he may either be turned on by the boldness of it, or begin to associate a woman smoking cigarettes as respectable. Like I mentioned above, most young men will try many things to be favored by the opposite sex, and I am convinced that these early cigarette marketing campaigns had the effect of attracting just as many young men as it did women. Basically, Bernay used images of young women the same way modern cigarette companies depict Joe Camel and the Marlboro Man.

    ...but I would wager to say that their influence on smoking spreading throughout society was no larger than would stand to reason, and that it was mainly Germanic folk which were responsible for the spread.
    Germanics kept its use to a moderate level. It was a jew that made it a national obsession.

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    Tobacco Linked to Mental Illness

    by Christine Ross

    We all know tobacco can cause lung cancer and heart disease. And we know the mass media suppressed this knowledge for many years due to tobacco industry pressure.
    But did you know that smoking tobacco can make you crazy? That's the power of mass media. For years, medical literature has documented that smoking tobacco can cause brain damage. And that same brain damage can lead to insanity, crime, alcoholism, promiscuity, and a host of other ills.

    When was the last time you heard that on the evening news? Or that medical research now considers smoking itself to be a form of mental illness?
    Visit a mental institution or penitentiary, and you will find the inmates smoke like chimneys. Indeed, the mentally ill smoke 44% of all cigarettes smoked in the USA. A recent Australian study demonstrated that 80% of schizophrenics smoke.

    While not all smokers are criminals, it is a fact that most criminals are smokers. It used to be common knowledge that smoking damaged character. For that reason, famed inventor of the light bulb Thomas Edison and auto manufacturer Henry Ford both refused to hire smokers.

    Likewise, while not all smokers are alcoholics, it is a fact that most alcoholics are either smokers or former smokers. The fact that tobacco is a gateway drug leading to other drugs like alcohol has been recognized by the medical community for centuries. Dr. Benjamin Rush, one of the signers of the Declaration of Independence in the USA, noted the relation of smoking to alcoholism in his writings 200 years ago.
    The power of the mass media to control minds and shape public opinion has altered public perception on smoking. Obviously, inhaling smoke is bad for your health. Your lungs are designed to inhale fresh clean air, not smoke.

    Smoking leaves tar over everything it touches - clothing, drapes, carpets, etc. The tar is difficult if not impossible to remove.
    Yet movies used to depict a filthy, disgusting habit like smoking as something glamorous and "cool." And countless men and women smoked themselves to death as a result.

    There has been much talk in the USA of health care "reform." Yet nowhere does there seem to be any acknowledgment that people have a right to buy products that will not harm them. Or that the sale and promotion ot these products, such as tobacco, is a kind of genocide.
    The right to breathe clean, fresh air has been recognized since earliest times. No one seems to mention that in these silly and useless debates on "smokers rights" by the conservative movement.

    It is as if the madness of smokers has migrated into the minds of their "defenders." Rather than advocating the banning of the manufacture and sale of tobacco, conservatives erroneously state that smokers have the right to poison the air that we all depend on to survive.
    There is no right to pollute the air. Rather, the law has recognized that we need clean, fresh air to survive.

    Nevertheless, truth cannot be hidden forever. Like a plant growing through concrete, the truth that tobacco causes much more harm than good is slowly entering public consciousness.
    Many smokers erroneously believe that they can calm their nerves and solve their personal problems by smoking. Obviously, no one can find peace of mind by poisoning themselves to death.

    The growing public awareness of tobacco's many dangers cannot be suppressed by the media forever. As state after state bans public smoking, eventually they will stop tobacco madness and ban the manufacture and sale of tobacco as a dangerous poison. Maybe then we can all breathe easier.
    http://medicolegal.tripod.com/tcpg.htm

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    This is much more interesting than a debate about tobacco and it's supposed "evils" or the jews and their supposed "evils". Bernays is the father of "modern propaganda" and the father of "public relations". He could (and did) sell everything from poison to political canidates... to the highest bidder of course. He was an amazing, and frightening, man.

    Those that would be in power have taken his lessons to heart.

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