5 Dumbest Things on Wall Street: Feb. 5
By Gregg Greenberg
Nike's Airball
Nike (Stock Quote: NKE) is launching an ad campaign laden with gun references at the same time the National Basketball Association is cracking down on firearms in the locker room.
Talk about shooting yourself in the foot.
The Nike ad, which was unveiled late last week in publications like Sports Illustrated and ESPN The Magazine, features armor clad NBA All-Stars LeBron James and Kobe Bryant standing beside the slogan: "Prepare For Combat." The ad also carries a quote from each player boasting about his toughness. Bryant's blurb says: "I'll do whatever it takes to win games. I don't leave anything in the chamber."
Metaphorically speaking, of course, Kobe doesn't leave anything in the "chamber" when he plays basketball, especially against the Knicks where he habitually shoots the lights out. As for "King" James, he doesn't need combat armor to protect him now that he has Shaquille O'Neal as a teammate.
However, the NBA is sensitive to any gun references after Washington Wizards (née Washington Bullets) players Gilbert Arenas and Javaris Crittenton were busted for playing with guns in the Wizards' locker room. Arenas and Crittenton have been suspended for the remainder of the season.
Full Article:http://www.mainstreet.com/node/15524?cm_ven=msnetzero
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