Well that would fall under the honorary human part. Since emotionally that how you would feel about the animal. I referred to pets, since that is the most common groups of animals to be receive such a status.
I remember it. Part of why companies did it was because horse meat is cheaper then cow meat.2013 there was a scandal in EU as DNA tests showed that some cow meats included horse meat. Did't happen here....
https://en.wikipedia.org/wiki/2013_horse_meat_scandal
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