Evaluations of Male Attractiveness
Personality and Individual Differences
Volume 36, Issue 5 , April 2004, Pages 1083-1092

Racial characteristics and individual differences in women's evaluations of men's facial attractiveness and personality

T. Joel Wade et al.

Prior research investigating the perception of men's faces has not considered the hybrid nature of black and white racial characteristics. Fifteen faces ranging from "pure" black or white to "hybrid" black and white were rated in the present research. Main effects for race of face were hypothesized. Predominantly black faces were expected to receive higher ratings for dominance and gender identity characteristics. Predominantly white faces were expected to receive the highest attractiveness rating and higher ratings for nurturant and expressive characteristics. The results supported the hypotheses and are discussed in terms of parental investment theory and existing research