View Full Version : Germany's Second Biggest Producer of Baby Diapers Stops Production

Monday, October 27th, 2008, 12:56 PM
Germany's second biggest producer of baby diapers, Hartmann (http://de.hartmann.info/) stops production of baby diapers. The company announced producing baby diapers no longer is profitably since the demographic situation no longer requires producing diapers for babies. The company reacts to the rising request of diapers for incontinent senior citizens and invests in this array of products. An online research (http://kewil.myblog.de/kewil/art/78297560/) found out the company has made this decision back in 2002/03.
Germany's producer of baby food (http://www.faz.net/s/RubEC1ACFE1EE274C81BCD3621EF555C83C/Doc%7EE4B1A98DC913C4AA6BD69A5FDED1A5F82% 7EATpl%7EEcommon%7EScontent.html) like Hipp and Alete also react to the changed request on the market i.e. the decreasing request for food that was produced for babies and increases production of food for elderly that have dentures. In fact an inreased number of elderly people prevers food that is easy to disgest anyway, those products easily can be produced by companies specialized in the baby food branch.
Producers of nursing products for babies also struggle with a decreasing request but enjoy an increased demand for nursing products for senior citizen at the same time.

One of my sisters works for a big company as product designer - for baby diapers. She will be unemployed from summer on since this branch shuts down due to the low request and profitably. While politics and society either ignore this matter or do not react in a proper way, market orientated companies react to the changing request of a society in demographic shift, and change their array of products in order to remain profitably.

Thursday, October 30th, 2008, 07:56 AM
Very, very interesting.... I was wondering when we'd start to see such dramatic shifts in production of age-specific goods.... it seems it's much earlier than I would have thought. Mind you, Germany was the first country in the world, I believe, to reach below replacement birth levels (1960's, whereas most of the rest of the developed world didn't reach such levels until the mid 1970's), so I suppose whatever we see happening in Germany today due to unprecedented shifts in demographic structure, we will see happen in the rest of the developed world (except maybe the USA) in the near future.

Very sad. :(

Aptrgangr - could you possibly provide a link to the article (which I assume you've translated)? :)

Thursday, October 30th, 2008, 12:44 PM

Aptrgangr - could you possibly provide a link to the article (which I assume you've translated)? :)

But I did provide links already, just click the underlined words in the text above. :)